A magician-psychologist designed a study to trick sober participants into thinking they were tripping on psychedelics

image: Chatty G

Jay Olson is a stage magician and psychology researcher at University of Toronto. Given his unique background, he was recently called in to help design a scientific study in which the participants would be convinced they had taken a psychedelic compound when really they were given a placebo. See, even as evidence continues to accumulate t…