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40% traffic drop for Trump-friendly Target as "DEI" shoppers go elsewhere

Rob Beschizza
Apr 21, 2025
∙ Paid

Photo: The Image Party / Shutterstock

After the election, Target joined other retailers in making a show of ditching the "DEI" programs aimed at improving employment prospects and conditions for black people, women, the disabled, veterans and other minorities. But Target isn't Tractor Supply, and its shoppers haven't taken happily to finding out their fa…

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